N.E.R.D., Nas, Grandmaster Flash, Dizzee Rascal, and Spank Rock hit up the Bowery Hotel in NYC to announce tonight’s “Smirnoff Experience New York” event in NYC. According to Smirnoff, the event is “the fourth in a global series of original nightlife events. The private event will feature musical collaborations from the star-studded line-up of established and emerging urban artists, as well as unique drinking experiences for a truly unforgettable evening.”

KilledThat.com photographer Joanna Cohen hit up the conference to snap some quick candid photos for the site. Peep below:

See you guys at Capitale tonight. More photos to come