
Apple revealed a serious iPod upgrade Wednesday morning, and even tossed a fresh player into the lineup.
The new mainline iPod, now called the classic, offers a top-heavy 160GB of storage, unthinkable just a few years ago. “The first iPod put 1,000 songs in your pocket — this new iPod classic can put 40,000 songs in your pocket,” said Steve Jobs.
Perhaps the most interesting aspect of the Apple unveiling Wednesday is just like the iPhone, the iPod Touch. Users of the iPod touch will enjoy a sensitive widescreen and easy finger-touch navigation of music, photos, movies, television shows, and other media. Another extra touch involves Cover Flow, a highly visual, album-based scroll that makes browsing a more dynamic experience. That feature is also available on other iPods, as well as the iPhone, though nano users must use the scroll wheel to sift through the covers.
Additionally, users will enjoy embedded WiFi connectivity, a first for the iPod. That means realistic internet surfing on a Safari browser, and access to offerings like YouTube, Google, and a myriad of other destinations. “The iPod touch is a landmark iPod, ushering in a whole new generation of features based on its revolutionary multi-touch interface and built-in WiFi wireless networking,” said Steve Jobs during the unveiling. So, upon entering a Starbucks location, owners of the iPhone and iPod touch will gain instant wireless access to the iTunes Store, without a login requirement or connection fee. The gratis access will initially roll in New York and Seattle in early October, and gradually spread across other US-based locations through 2008.
The iPod nano has now been converted to accommodate video playback. The updated player sacrifices the narrower shape of the previous nano to accommodate a broader screen. The result is a more stout device, and a larger, 2-inch display. That introduces playback of movies, television shows, and other video assets, and also creates a more dynamic interface for music, photos, contacts, and other non-video materials. “We’ve taken the most popular music player in the world and added stunning video playback,” said Steve Jobs.
As usual, Apple timed the releases to perk excitement among holiday buyers. In that light, Apple is dropping the price of its 8GB iPhone from $599 to $399 for the holiday period, a move that will make the device more tempting for cost-conscious buyers. The 4GB iPhone is being discontinued.
The 160GB player retails for $349, while an 80GB device is offered for $249. A 4GB version is available for $149, and an 8GB player retails for $199.
The upper-level player comes in a number of colors, including silver, black, blue, green, and a (Product) Red special edition.